Layers

The idea here was to represent the two parties of Republicans and Democrats with their corresponding mascots. All of the text that makes up each of these animals is words that either the candidate or party have said regarding the upcoming election. The idea of the two images butting heads shows that this competition is a healthy “fight” between the candidates. 

Hierarchy is used in three ways. First in the images themselves. That is the first thing the viewer will look at and recognize the two images. Second, in the thought bubbles above that plays as the second focal point and guides the viewer to read further into the piece. Lastly, the hierarchy created through the sizes of type. 

Voice is somewhat both serious and humorous - in that there is a fight, but also represented in a humorous way with animals fighting, and their thoughts. The typeface helps to control the rather calmness of the piece and not have it be too serious or too humorous. 

Scale is important here because of the drastic changes in type sizes, but controlled as it is within the largest images. Scale is used here to help emphasize the hierarchy discussed above.  

Type was the key element in this piece. The main image is made only out of different sizes of type. The typeface chosen, Helvetica, helps keep the piece stable with so much happening with the movement of the text. 

Image is represented by how all the words come together to create the image of either an elephant or a donkey. 

Rhythm is mainly shown in how the different sizes of type are laid out. The focal point has the very smallest type size then grows out into the medium size and finally the largest. This patten is seen in both images and shows that the spread comes from the focal point. 

Grid is shown in the placement of text in how it mirrors the sizes in each image. 

The issue covered here is Jobs with regard to how Obama has handled this issue in 2012 and how he plans to handle it if reelected to be president til 2016. The message being delivered to the viewers is about Jobs + Obama + his choices from 2012-2016. 

Hierarchy is represented in the topic of JOBS. That is what this piece is about. The next emphasis is on the years that pulls out the data from past and future condition and then the minor details are shown.  

Voice is split into two parts. The word “JOBS” shouts at the viewers with the large and colorful word. And then in contrast is the rest of the type as solid black or white text in a simple easy to read layout. This second use of voice shows the reader that the piece is indeed serious.  

Scale is used in three sizes, and each size takes the viewer further into the piece. The largest is the word “JOBS,” then Obama’s face with the years, and lastly the information. This is how the viewer is to see and read this piece. 

Type is used as the bookends of the piece. It is the opening with “JOBS” and the closing with the information. It catches the viewers attention and if successful in this regard, will then encourage the viewer to read further into the information area.

Image is only shown here with the face of Obama. He is the one who is responsible for all of our information in this piece and thus his image is the only one shown and in the center.

Rhythm is reflected both vertically and horizontally. 

Grid can primarily be seen in the evenness of the middle section of 2012-Obama-2016. However, the larger word in the back too plays into the grid but more as a wallpaper that helps the focal point become prominent. 

The excitement of voting! Save the date..for voting. The idea of having many pieces of voting papers flying into a voter’s box represents the people from all over the country that will be participating in this event, and encourages viewer too to be involved in this exciting time!  

Hierarchy comes into play here like nothing else!  The two leading features are the word “VOTE” and all the voting papers that come flying into the box. The date, is the secondary focal point so that it can immediately give information to the targeted people.

Voice is extremely loud in this piece. The huge type certainly shouts at you, but because of such an even typeface the shout is indeed loud, but serious and not obnoxious. The obnoxious feature is the flying voter tickets. They are exiting and almost like lots of little voices saying, “I voted, so should you!”

Scale is pushed to the extreme here. Starting from the largest size of “VOTE” to the smallest words on the collaged voter’s box. It helps guide the attention and in what way the viewer is to read the piece. 

Type is used to both speak a message and to help emphasize the element in front of it.

Image plays as a side element. It works almost like brackets to the central feature of the voter’s box. 

Rhythm can be seen vertically as everything is aligned centrally.  

Grid is reveled in the layout of the larger, medium, small, and smaller aspect of the piece.  

This piece takes the text of the previous one to much more of an extreme. Before the voting tickets were flying out of the installation, this one has the text bursting out and the collage image as a background that almost swallows the viewer up. 

Hierarchy  is used as the key to the “layers” idea here. Because of this, your eye is drawn to each element and layer but is lead back to the focus of the pieces in 11-06-12. 

Voice is definitely loud and shouting, but once again, because of the typeface it is not annoying but just really really excited! In the last installation the tickets were the annoying voice of the piece, and here the tickets have become the background and still have that same tone of overly excited and a little annoying voice. 

Scale is what creates this piece’s hierarchy. However, the largest scaled pieces have the least hierarchy. So scale is used to focus you down to the smallest and most important aspect. 

Type, if you consider the background collage of words as “type” then this entire piece is only made up of type! Amazing what type can become. 

Image is only used in the background. In the previous installation the images we used were used like supporter material, and here we have taken that same idea and used image as again supporter to the main focus.

Rhythm is consistent throughout the entire series. If you split this piece down the middle horizontally or vertically you can once again see the rhythm. 

Grid is extremely structured here. In lines both vertical and horizontal you can see the grid.