Saturday, September 29, 2012

Rhythm







When you think of rhythm, the first thing that comes to your mind is probably the beat of music. Rhythm is everywhere: for example, breathing, heartbeat, ocean tides, the arrangement of leaves on a plant stem… they all have a pattern, a repetitive arrangement that suggests movement. And that’s what rhythm is: organized movement.
The image selection for the book is mainly focused on the visual unity and movement, and leads eye, and mind, around space. Diagonal line and repetition makes the rhythmic pattern more interesting. The visual rhythm can either be calm and graceful or sharp and stimulating. In this book all the patterns are arranged such that creates visual interest. The pictures in this book vary in characteristics but describe the same rhythm. All black and grey combination of pictures and less positive space also creates an illusion of picture in whole.
The typeface Helvetica bold works magically well with all the type face and merge with the found type though it is a san serif typeface, it treats serif fonts as its family member. The large difference in font size also gives a drastic positive negative space effect.

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